We’ve been talking a lot around the office lately about the Cold Poker Gang series by Dean Wesley Smith. We’ve been doing some heavy promotion for this series and it’s given these fantastic books some well-deserved attention.
Now, here’s the really fun part: These books aren’t new. Newer, yes, but the latest novel in this series was released last year. There will be more, I’m sure, but it wasn’t a new release in this eight-books series that prompted the promotion. We simply decided to experiment and see what happened. And that’s the freedom of non-traditional publishing.
Our experiment worked. We used book promotion sites like Bookbub and Freebooksy (we had already dropped the ebook price for Kill Game, the first book in the series, to free). And then we dropped the ebook price of the remaining novels to $3.99 each.
And sales for the series took off like wildfire.